Real Numbers from Real Projects
We've been building financial analysis tools since 2019. Over those years, we've learned what works and what doesn't. Here's what our data tells us about the software we've shipped and the businesses we've helped.
Australian businesses using our tools daily
Financial reports generated through our platform in 2024
Users renew annually after first-year adoption
How We Got Here
Building financial software isn't quick work. It took us a few years to figure out what small businesses actually needed, not just what we thought they wanted.
2019
Started with 47 beta users across Canberra and Sydney. Most were accounting firms testing our cashflow prediction models. The software crashed a lot back then.
2021
Reached 620 active users after rebuilding our entire forecasting engine. Added integration with Xero and MYOB based on constant feedback from Melbourne-based clients who were tired of manual data entry.
2023
Hit 1,800 business users. Launched our scenario planning toolkit after spending months with Perth mining contractors who needed better project budgeting. Response rate jumped from 67% to 89% within six months.
2025
Now supporting 2,840+ businesses across Australia. Our variance analysis module became the most-used feature, processing about 51,000 reports each week. Still learning something new every release cycle.
Where Our Users Come From
Most of our client base works in professional services and construction. About 38% are accounting firms, 27% are in property development, and another 19% handle project-based consulting work.
We didn't plan it that way. These sectors just happened to have the messiest forecasting problems. Turns out, complexity creates demand for better tools.
- Accounting practices managing 5 to 200 client portfolios
- Construction firms tracking multi-phase project budgets
- Professional services teams billing by hour or milestone
- Property developers running ROI scenarios on new builds
People Behind the Platform
Our analytics team has been refining these tools for years. They're the ones who turned messy spreadsheets into something businesses can actually rely on.
Harlan Keppler
Lead Platform Architect
Built the core forecasting engine after eight years working in enterprise banking systems. Harlan spent 2020 through 2022 interviewing over 200 Australian business owners to understand exactly where traditional finance tools failed them. His variance tracking algorithms now power about 73% of the reports our clients generate weekly.
Merrick Trudeau
Analytics Development Lead
Joined from a Sydney fintech startup in 2021 and rewrote our scenario planning module from scratch. Merrick's background in machine learning helped us reduce forecast error rates from 16% to under 7% for recurring revenue models. He still personally reviews the most complex client implementations across Queensland and Victoria.
Want to See How It Works?
Numbers only mean something when you see them in action. We're happy to walk through our platform with your team, show you real client examples, and discuss whether our approach fits your business needs.
Get in Touch